Ecobrand España
Problem
The brand needed a clear, memorable identity to stand out in a crowded “eco” market — without losing warmth or professionalism.
Approach
I built a simple visual system: logo, palette and applications that work across packaging, digital and social, with a coherent voice that is easy to recognize.
Result
An identity ready to scale: clearer across real touchpoints and easier for the team to apply without losing brand judgment.